Web Analytics and Web Site Optimisation Experts
Welcome to JU2 Web Analytics
"Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage."
The official definition http://www.webanalyticsassociation.org/
Scottish UPA Meeting on Mobile Usability
The next Scottish UPA meeting entitled Mobile/iPhone Usability is at 7pm on the 1st December 2009 at Scottish Enterprise, Apex House, 99 Haymarket Terrace, Edinburgh, EH12 5HD
The speaker will be Gavin Dutch the founder and managing director of Loc8 Solutions, an Edinburgh based mobile application development company that specializes in location-centric applications. Loc8 developed the Hedout platform that allows Loc8 to rapidly develop rich information and content applications. The Hedout platform was successfully trialed during the 2009 Edinburgh Festivals with the “Edinburgh Festivals Guide” iPhone application.
Gavin will pick up on the mobile sites versus apps debate exploring the merits of each choice, the current market place and taking a look into the compromise, the hybrid app. He will then delve deeper into user experience considerations applicable to app design and provide an overview of the Edinburgh Festivals Guide iPhone app to illustrate some of the choices and how they were made. Finally, he'll conclude with a look into the future of apps.
Entrance: free to UPA members and £10 for non-members (£5 for student non-members). For moredetails see Scottish Usability Professionals Association
Website Optimisation
Web optimisation allows you to short circuit endless web design meetings. Trying to decide on which design will increase sales and the Hippo (highest paid person in the room) is putting on maximum pressure for their favourite design. Do they have any evidence to support their management hunch? Why not let your users decide.
Web optimisation is more like a philosophy than a technique. Its the process of continuously A/B or multivariate testing different site design variations. As Bryan Eisenberg says "the golden rule is that the ones with the gold rule". And your customers have the gold in the form of sales. Free tools such as Google Website Optimizer can rotate site design variations and tell you which design variation is most effective at creating conversions.