Web Analytics and Web Site Optimisation Experts
Welcome to JU2 Web Analytics
"Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage."
The official definition http://www.webanalyticsassociation.org/
Web Analytics Wednesday Glasgow
Web Analytics Wednesday is the world's largest social network for web analytics professionals and we're organising the first event in Scotland at The Living Room, 150 St Vincent Street Glasgow at 7pm on the 29th April 2009. The Living Room is a great venue situated in Glasgow city centre close to both Central and Queen Street Stations.
So if you've got an interest in digital marketing and want to learn more about how web analytics and website optimisation come help improve profits in 2009. Come along for some informal networking and a free drink. Sign up for Web Analytics Wednesday - Glasgow here
Website Optimisation
Web optimisation allows you to short circuit endless web design meetings. Trying to decide on which design will increase sales and the Hippo (highest paid person in the room) is putting on maximum pressure for their favourite design. Do they have any evidence to support their management hunch? Why not let your users decide.
Web optimisation is more like a philosophy than a technique. Its the process of continuously A/B or multivariate testing different site design variations. As Bryan Eisenberg says "the golden rule is that the ones with the gold rule". And your customers have the gold in the form of sales. Free tools such as Google Website Optimizer can rotate site design variations and tell you which design variation is most effective at creating conversions.