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Client login  A new approach to Web StrategyYour company's website is an important part of your business strategy but are you sure it's achieving your business objectives? Are online sales disappointing? Are you getting the registrations you need to achieve your business targets. Do you want to get more value from your website but don't know which strategy to adopt. JU2 has a new approach that can help you to develop the right web strategy for your business. We believe that if you can't measure it you can't manage it and that's why we put web analytics at the centre of everything we do for our clients. Web analytics will give you the information to transform your website's performance. Web analytics not only tells you how many sales or registrations you achieve. It also provides return on investment information on online marketing campaigns such as pay per click advertising, link building and permission based email helping to maximise the effectiveness of your marketing channels. With information on search engine referrals and robot visits it helps improve search engine rankings. And by identifying patterns of visitor behaviour web analytics can identify usability and performance issues that may be losing you valuable customers. JU2 will work with you to develop an effective web strategy that will help you to continuously improve your website to achieve your business objectives. Because our offices are in Glasgow you also get to talk to real people. We have clients across Scotland so why not talk to us about our new approach to web strategy. Go on give us a call on 0845 890 8855 or email info@ju2.com Take a look at our Web Strategy Blog for all the latest web strategy news and comment. |