Online Qualitative Research – New ways to find out what consumers really think
The Scottish Usability Professionals Association SUPA's next event takes place Tuesday 15th September. The title of the presentation is "Online Qualitative Research – New ways to find out what consumers really think" given by Clare Wade from Mindspace. Taking place at Microsoft Scotland across the road from Waverley Station in Edinburgh at Waverley Gate, 2-4 Waterloo Place, EH1 3EG.
'Online focus groups', 'bulletin boards', 'talking sheds', 'communities', 'research via social media' - these are the new buzzwords in consumer research and it's all exciting stuff. However a lot of people are quite muddled about the format and benefits of each, and when and why they should use them.
The existence of the internet/Web 2.0 has given us a range of fantastic new ways to access consumer points of view, beyond the traditional formats of focus groups and depth interviews. This talk explains and clarifies the different methods of online qualitative research that are emerging, with live examples of how they are being used, focusing in particular on Online Audio Focus Groups which are an exciting new development in this market.