Main Menu

JU2 Web Analytics

Scottish Usability Professionals Association - Modelling Mobile

The next SUPA meeting will be on the subject of modelling the mobile user experience and will be given by Bryan Rieger and Stephanie Rieger

6:30pm 22nd June

At a recent design workshop whose focus was the user experience of an operating system that has shipped on millions of devices, someone casually stated "A design without a programmer is a design that may not be realized". This is a reality for almost every technology product being designed today.

As the products we create become more complex and rely on an increasing number of screens and platforms, accurately communicating the intended design to programmers and other stakeholders is becoming increasingly important... and challenging.

This presentation will discuss the challenges inherent in communicating the user experience throughout an organisation using only wireframes and other paper based documents. With a particular focus on mobile devices, we will present ways to rethink prototyping and better communicate, test, and iterate ideas.

Practitioner Web Analytics 2010

Jim Williams is presenting a case study on A/B testing at this year's Practitioner Web Analytics conference in Madrid. Working with a fast growing social networking/virtual world/gaming site generating revenue from digital sales. To purchase digital assets users are required to purchase points which can be done in a variety of ways including Pre Paid Cards, Credit Card, PayPal, Mobile Payments or Surveys via a combined purchase page..

But how can you test the affects of design changes to this page on revenue generation if all transactions are completed off site via third parties. Google Website Optimizer and other MVT tools were not an option. The presentation will discuss ways to get around this problem and maximised revenue generation.

Welcome to JU2 Web Analytics

"Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage."

The official definition http://www.webanalyticsassociation.org/

Website Optimisation

Web optimisation allows you to short circuit endless web design meetings. Trying to decide on which design will increase sales and the Hippo (highest paid person in the room) is putting on maximum pressure for their favourite design. Do they have any evidence to support their management hunch? Why not let your users decide.

Web optimisation is more like a philosophy than a technique. Its the process of continuously A/B or multivariate testing different site design variations. As Bryan Eisenberg says "the golden rule is that the ones with the gold rule". And your customers have the gold in the form of sales. Free tools such as Google Website Optimizer can rotate site design variations and tell you which design variation is most effective at creating conversions.

Web Analytics