Coremetrics Web Analytics Platform

Coremetrics is a powerful web analytics solution that is particularly suited to the Retail,.solutions for Content/Media, Financial Services, Publishing and Travel verticals are also available.  A secure hosted solution that provides the standard range on intra sessional analysis tools. From top level analysis of unique visitors, page views and sessions to tracking of 3rd party marketing campaigns and on site promotions. Across sessional analysis is less easy to accomplish.

Working with Rich Internet Applications

Through the Coremetrics Conversion Events tracking feature the Web Analytics Platform can be configured to work with rich internet applications (RIAs) or sites that make heavy use of AJAX and Flash.

Website Structure and Funnel Conversion Funnel Analysis

Through a simple category definition form (CDF) Coremetrics allows the web analyst to define a website hierarchal structure that solves the problem of working with large numbers of similar pages. Some reasonable conversion funnel analysis can be undertaken via the Truepath Feature although this is not as sophisticated as a as Clicktracks for instance.

Customer Segmentation

Visitor segmentation is particularly powerful for ecommerce clients where visitors can be segmented by campaign, sales or items ordered. However for social networking or media sites where segementation on engagement across a number of sessions Coremetrics is not so effective.

Integration with Marketing Tools

The Web Analytics Platform closely integrates with Coremetrics' Targetted Email product which enables behavioural targetting of email such as corss sells based on patterns on online behaviour.

Take a look at the Coremetrics site for more information.