Hitwise Competitive Intelligence
Most organisations have some understanding of how visitors interact with their own website. But unless they use services such as comScore or Nielsen Netratings (NNR) few companies understand how their online business compares to competitors or their sector. Web analytic data is important but the ability to benchmark against competitor sites in the same market sector is vital. Hitwise founded in Australia in 1997 is an online competitive intelligence service that partners with multiple ISPs and opt-in panels that monitors over 25 million internet users daily. Your company can use Hitwise to benchmark against competitors, optimise search marketing, affiliate and advertising programs, develop content and for businesss development.Compare your site to competitors
Through their relatively easy to use web interface Hotwise can give you information on:
• How your website ranks against competitors in your market sector and against all websites.
• How much time user spend on your site compared to competitors
• What percentage of visitors to your site are new or return visitors.
• Which search engines drive traffic to your site compared to competitors
• keyword Gap analysis - what search terms are working better for your competitors
• How much traffic do my competitors receive from paid vs organic search campaigns.
• Demographics - see the visitor profile of your site and competitors or partners
Understand User profiles
Hitwise use Miosaic segmentation data to provide household "psychographics". The Hitwise online segmentation and targeting tool can give you the demographics and behavioural characteristics of your users. They can help your company identify and monitor valuable partnerships, affiliates and advertising opportunities.