JU2 ebusiness, business consultancy for Scotland

:: Pay per click

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Pay per Click Advertising

Pay per click or PPC is the fastest growing sector of the search engine marketing industry. Pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Google and Yahoo! Search Marketing are the largest pay per click operators.

Pay per click can be cost effective way of driving visitors to your website. Advertisers bid for the best positions on the search engine results pages for key phrases but click through rate (CTR) can also be important. Therefore an effective pay per click campaign is one that targets the right keywords and has effective advertising copy that encourages viewers to click through to your website. Campaigns will target 50 to 300 sponsored phrases. Bids start at £0.04 per click through and you can set a maximum spend that fits your budget.

At JU2 we will set up your campaign, write effective adverts and manage the money. Over time we will optimise your pay per click campaign to maximise your click through rate (CTR) and cost per click (CPC). And with JU2 web analytics we will maximise your return on every advertising pound spent.

For an effective fully managed pay per click campaign to be proud of call us on 0845 890 8855 or email info@ju2.com
t: 0845 890 8855 e: info@ju2.co.uk